Retail & E-commerce

E-commerce is one of the few places where engineering quality shows up directly in revenue. Load time, checkout friction, and inventory accuracy are all measurable, and all three are usually fixable without replatforming.

The platform choice matters less than people expect. Shopify is the right answer for a large share of businesses and we'll say so rather than sell you a build. Headless and custom become worthwhile when you have a complex catalogue, unusual pricing or bundling logic, multi-market requirements, or a checkout flow the platform genuinely won't support.

In India the integration surface is specific: UPI and the major payment gateways, GST-compliant invoicing, e-way bills for shipments above threshold, courier aggregators for last-mile, and increasingly ONDC if you're selling across networks. These aren't afterthoughts — they shape the data model.

Sale-day traffic is the other engineering reality. The failures aren't usually the storefront; they're inventory oversell under concurrency, payment webhook races that double-charge or lose orders, and a checkout that depends on a third party with no timeout budget. We design idempotency and backpressure into the order path before worrying about front-end polish.